Archive for October, 2009

Culture as a Competitive Business Advantage


By Michael S. Schell and Charlene Solomon

CEO and EVP of RW³

rw-3.com

It’s hard to imagine a successful businessperson who is not familiar with terms such as outsourcing, global markets, and managing a diverse workforce. Yet, how much do we really understand the skills these fundamental business functions require?

For example, is successful outsourcing simply getting the best price and product? Is capturing global markets really possible without understanding the marketplace itself? Can you manage a diverse workforce by extending excellent American management techniques?

Clearly, the business managers and organizations that succeed have both an intuitive and acquired cultural dexterity and have learned to meld cultural dexterity with good business practice.

Understanding Cultural Differences
While understanding cultural differences may seem simple when you see people around the world wearing similar clothes and aspiring to the same outward signs of affluence and success, truly comprehending deeply held values, expectations and behaviors, is anything but simple. While not simple, fortunately, culture can be learned.

What, then, is culture? Is it the way people act? Is it what they think? Is it what they believe?

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Business Behavior in India

Carrie Shearer, Director of Content and Editorial, RW&sup3
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India is the world’s largest democracy, the second most populous nation with 1.4 billion people, and a fascinating country of contrasts that plays an ever-increasingly vital role in global business today. Millions are among the most highly educated and technology-savvy in the world while millions of others remain illiterate and live in abject poverty. Because of those educated individuals who also understand and speak fluent English, India has become a technology and outsource capital of the world.

India boasts one of the largest technology and software programming industries in the world, the largest film industry, and its firms provide support to every major corporate global entity. Rich and varied as it is, the culture is an interesting portrait of tradition with an overlay of characteristics that have been developed in response to globalization and the impact it has had on India.

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Global Culture: Who’s the Gatekeeper?

By Michael S. Schell and Charlene Marmer Solomon
rw-3.com

Driven by global competition and accelerated by technological achievements, organizations and their workforces are in an unparalleled transformation process. In 1987, Indianapolis-based Hudson Institute’s landmark study, "Workforce 2000: Work and Workers for the 21st Century" (by William B. Johnston and Arnold H. Packer) predicted the increasingly diverse composition of the American workforce by the turn of the century and also examined several of the economic factors shaping this trend.

Yet, changing demographics of the workforce are only part of the picture. What about the revolutionary changes in organizations that these people would staff? Moreover, despite its accuracy, the report forecast demographic trends based on predictable events. And while those predictions stunned American business leaders at the time, they pale in significance when compared to the impact of globalization on business in the 21st century.

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Cross-Cultural Issues: Part 2

By Michael S. Schell, CEO RW³ and Charlene Marmer Solomon, Executive VP RW³

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Cross-Cultural Issues, Part 2

As a stated in Part 1, global managers encounter cultural issues every day. Read these cultural articles for an important background that will enhance your effectiveness in the global marketplace.

All cultural models provide the opportunity to create a template—or framework—that you can overlay on all cultures once you have an understanding of the aspects of cultural behavior. Although culture is made up of both visible and invisible characteristics, having this framework gives you a starting place. The eight aspects of culture constructed by Caliugiri & Associates’ Intercultural Awareness Model (ICAM)© gives you an enormous head-start towards comprehension and appreciation of cultural differences.

The eight dimensions of the ICAM© are:

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Cross-Cultural Issues: Part 1

By Michael S. Schell, CEO RW³ and Charlene Marmer Solomon, Executive VP RW³

rw-3.com

Section 1: Pre-departure Phase: Cross-Cultural

We all know that cultural fluency is one of the most important attributes to successful transitions in the international arena. As a global manager, you face cultural issues every day. This article will give you background as you work in the global marketplace.

What is Culture?
Culture is multi-layered. Created by myriad factors, including history, religion, mythology, climate and geography of a country, it is defined by shared values and beliefs, and forms the fundamental assumptions on which the whole society is built. Since no two countries share exactly the same influences, national cultures always vary. We can see what happens when countries artificially merge cultures based on political or economic motivations. When they try to create alliances between ethnic or religious groups without understanding and integrating cultures, the situation inevitably unravels. We need to look no further than the former Yugoslavia or the Soviet Empire to see how cultural incompatibility can disintegrate alliances. Despite the fact that several generations were raised in this artificial nationality, the populations maintained their separate cultures and eventually sought autonomy.

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Global Diversity

By Charlene Marmer Solomon
EVP, RW3 LLC
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If you thought that issues regarding diversity had taken a back seat to others, they once again became front-page news with the Supreme Court decision regarding the University of Michigan’s admission policies. In fact, to the surprise of many, dozens of corporations filed “friends of the court” briefs in support of the University. Why? Simply because American management realizes that a diverse workforce is an asset for corporate America as well as being the right thing to do.

Typically, however, awareness primarily focuses on the impact of diversity within the U.S., and managers have become quite accustomed to thinking about the issue within the context of the American workplace. More and more, however, global managers are becoming aware that these concerns are beginning to assert themselves in the world marketplace. And, once outside of these borders, the issues go beyond race and gender to other types of differences. In any case, global HR managers need to think about a diverse workforce, worldwide.

Steven Miller, retired chairman, CEO and president of Shell Oil Co. was quoted as saying that the changing global marketplace means that “the individuals who run and staff businesses must be able to understand, learn from, collaborate with…clientele and associates from diverse racial, ethnic and cultural backgrounds.”

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Relocation: Coordination of Departure Services

By Michael S. Schell, CEO RW³
rw-3.com

Various company policies will dictate the services an expatriate will receive when heading out for an international assignment. In most cases, your expatriates will have visited the destination on their homefinding trip, and will, in all likelihood, chosen (or narrowed down) the place their going to live and will be familiar with the household items they will be needing in the destination country. That will mean that certain items will be packed for shipment, certain items will be stored. Those packed for shipment will be divided into the ones needed for shipment by air so they can use it immediately upon arrival, and others will follow in overland and sea shipments.
No matter what the policy, there are certain key items that you’ll need to coach your IAs about, and certain policy and program definitions you will have to have. Most of those items are included in the following list and will require policy definitions:

  • Home disposal (lease, sale, rental, property management, etc.)
  • Automobile disposal
  • Household goods management
  • Travel arrangements

Home disposal (lease, sale, rental, property management, etc.)
Whether or not you deduct for a hypothetical home country housing, you will need to counsel your employees on whether they should sell or have their properties rented and managed. In most cases, it is advisable to encourage employees to retain ownership of their home country housing since often the price of re-entry to housing market may escalate disproportionately during the term of their assignment.

It is important to advise the employee that if he or she chooses to rent the property, their role (and emotional disposition) must transfer from homeowner to landlord. Of course, that is easier said than done, but it is important to make that point. Many companies have policies reimbursing for the cost of property management that oversees and approves tenants, and some policies provide the property management service for their employees. Property management services for vacant property is an activity fraught with pitfalls, and often reimbursement for such services rather than the company selecting property management vendors, represents less risk for HR and the company.

Automobile disposal
In most cases, it will be preferable for employees not to take their cars with them on an international assignment. This being the case, identifying a fair market value for the car and facilitating the disposal of it needs to be a part of the company policy. Most policies define an automobile Blue Book value (which employees will inevitably feel is inadequate) as a minimum guarantee. However, there is no better way to resolve this issue.

Household goods management
Most companies select preferred Moving (or Removal)l Companies to handle their shipment requirements. This is a big budget item, and many organizations define separate land services from international forwarders. The secret here is to find a vendor you can trust. Carefully check their references with other corporations, and have more than one company providing these services to your firm.

Some policies require that the employee obtain multiple estimates. This is often a good idea, not because the price will differ dramatically, but it involves the employee in the process, taking some responsibility for the decision. In any event, it is generally required for expatriates to have a separate air shipment that needs to meet them immediately upon arrival, containing the urgent necessities that they will need for everyday life even in a temporary living situation. This entire subject is rather complicated. Various insurances are required, but fortunately you are following a path well-trodden, so your company will probably have defined policies and practices, and others can be obtained from Best Practice organizations.

Travel arrangements
Travel arrangements for expats is another sticky wicket. Some companies allow business class travel; others insist on coach. Some companies have defined travel agencies through whom travel arrangements must be made; other allow their employees more flexibility within specific budgets.

Regardless of company policy, it is best to make travel arrangements as far in advance as possible, and for HR to be as helpful and sympathetic to the travel requirements the expatriate family has. This is the first step in the international living experience for the IA family. It is loaded with trauma and anxiety. After all, people are leaving home, leaving friends and family, and recognition that this is not a vacation or a short business trip puts additional strain on the family at a particularly emotional time.

In general, enabling employees to make their own arrangements within a reasonable budget is the most empowering and successful tactic to take. Also, take a sympathetic view to reimbursement requests for overweight luggage. People are moving a lifestyle with them on this trip.

Coordination of departure services is fundamentally a logical process that may seem mundane. However, it’s important to keep in mind that your role as an IA HR manager might best serve the corporation if you take a longer-term, strategic view of the role the expatriate is about to play for the company. These individuals would not have been selected for their assignments if they had not been outstanding performers. The assignment itself would not created if there was not a vital business need for an employee in this position. Therefore, creating a flexible, logical, empowering approach with a strategic (rather than administrative) focus will, in the long run, serve the company and the business mission best.

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Removing Cultural Roadblocks from your International Career Path – Part 2

By Gina Teague
rw-3.com

Resume
You may be surprised to find that your finely crafted, concise, ‘Just the facts, Ma’am’ style resume does not yield a positive response from local employers. Again, just because you’ve always done it this way doesn’t mean it’s the way to do it in Perth or Prague. Understanding culture is important.

Here are some tips:

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Reading List for Cross-Cultural Theory

Compiled by Gina Teague
Content Contributor, RW3

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Mind Your Manners (Managing Business Cultures in Europe)
By John Mole
Nicholas Brealey Publishing

Capitalizing on the Global Workforce
By Michael Schell and Charlene Solomon
McGraw Hill

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