Ireland is now alive with enthusiasm for entrepreneurs. Check out this article in the International Herald Tribune.

Globalization makes it more important than ever to appreciate the impact of culture. At the same time, globalization has obscured the visible manifestations of cultural differences.

We all know that cultural understanding is the key to success in our global economy. What’s more we’ve learned that while deeply held cultural values and beliefs dictate the way people around the world prefer to behave, and how in fact things get done in other cultures. Fortunately, those deeply held hidden value structures can be recognized and adjusted to by recognizable behaviors.

Wherever we go, people wear similar clothes; the global language of business is English, and we see Starbucks and McDonalds.

Globalization has also standardized many other forms of business behavior. Read more…