We’re very excited to share the cover art for our upcoming book, Managing Across Cultures: The Seven Keys to Doing Business with a Global Mindset.

It will be released by McGraw-Hill on May 22, 2009. Let us know what you think!

See it on their website here. Pre-order the book on Amazon, Barnes & Noble or Borders.

Mike and Charlene
RW-3.com

China’s annual 200 billion yuan (USD $29 billion) fast-food market has garnered the attention of yet another large US chain, Burger King. While they have only been installed in mainland China since 2005, they’re tactic will be to go after a more youthful crowd in metropolitan zones where consumers want to freshen their image by tasting what is newest on the market. The culturally tied preference for chicken over beef, the primary ingredient in the chain’s sandwiches, is one hurdle the company needs to think about carefully. Consumers may demand this American style eatery, but deep-rooted hierarchies of taste and gastronomy still rule. Read more in this Economist article.