The Missing Links of Global Virtual Business

It seems the world has recently become more aware than ever of the challenges facing global virtual teams, as we’ve been asked by many of our clients to conduct programs that will help make their global teams more effective. As a result of this interest, we’ve expanded our chapter on Global Teams in our forthcoming book, Managing Across Cultures (McGraw-Hill, May 2009), and are creating new Virtual Teams tools for CultureWizard.

If this is an issue you’re familiar with, please download our Desktop Guide to Global Virtual Teams PDF.

It’s no surprise this has become a top-of-mind issue. Imagine being treated by a doctor who never sees you personally, but is able to diagnose and surgically operate via computer programs; imagine watering a garden remotely, yet never being able to see its flowers in person. In a similar way, working virtually denies access to important visual and sensory cues, which themselves present a challenge to comprehensive communication and good teamwork. Compound that with cultural and linguistic differences and you have some serious hurdles to overcome before you can capitalize on long-distance collaboration made possible by technology.

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