Cupcake Craze reaches Middle East
Trends are flying at new speeds when cupcakes, an American miniature cake, become coveted treats in places like Amman, Beirut, Dubai and Tel Aviv.
A New York Times journalist notes that “cupcake shops have become as ubiquitous as hot dog stands in some American cities, and have spread to Rome; Istanbul; Berlin; Seoul, South Korea; and Sydney, Australia. Now…even the Arab world is not immune to such a Western frivolity.”
Why? The article mentions the historic sweet tooth of the region. Their popularity stems from a Middle Eastern penchant for spending money on items that reflect high social standing, and some journalists have noted cupcakes as a “symbol of prestige,” according to the article.
A culture of the globe continues to evolve.
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