Indian Solutions for Pepsi
At a media conference in New Delhi this week, Indra Nooyi, CEO of PepsiCo, said “We feel that solutions which have been devised by us around the world, cannot be imposed here. The company needs to find unique solutions for India.” She also noted that the country was in the top three markets for the company, and that they intend to foster a cultural awareness of India to produce the most relevant products. For global corporations, culture becomes an ally when marketing and selling to diverse populations. We’ve seen how PepsiCo approached China (click here to read a related post).
What do you think it takes to achieve success in the Indian consumer market?
Click here to jump to the article on the Hindustan Times website.
Josh
