Nestle Products for Indian Market
According to the New York Times, Nestle is establishing a research center in India to develop products in tune with Indian taste buds and preferences.
Nestlé already caters to India’s love of spice by making Thrillin Curry two-minute noodles and a Sweet Chilli Sauce that it packages like ketchup…The research center will be predominantly staffed by Indians, and will develop products relying on Indian cuisine, traditional ingredients and spices.
Below: Nestle’s Maggi Masala-ae-Magic: “The first ever fortified taste enhancer that can be used across different cuisines in India. It is not a simple masala, but is unique in that it efficiently enhances the taste inherent in the food ingredients already present.”
What a culturally astute way to develop consumer products! How well do you think Nestle sets an example for other companies to follow? How else can global business be supported through intercultural learning?
Grayson
