UK Culture Tips

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The following tips will help develop your cultural knowledge of the United Kingdom.

Language & Communication

Even though the United Kingdom is the birthplace of the English language, it has evolved under separate, unique circumstances, making it distinct from international versions of the language. Depending on the kind of English you’ve been exposed to, you may or may not know what the following words actually mean. Ask yourself if you know the British meaning:

+ The “queue”
+ “Cheers!”
+ “Skinny milk”
+ “Dodgy”

(Answers: the line you wait in e.g. at the store, used in conjunction with goodbye or at the end of a phone conversation or when making a toast, nonfat or fat-free milk, an adjective for something negative or troublesome.)

+ The subtle way Brits give negative feedback may make it hard to understand the core of their message. They are likely to cushion bad news by sandwiching it between more positive messages. This can obscure underlying, yet important information, so be alert.

+ As a group, the British are not animated speakers. In fact, if you insult someone, their facial expression may not change. This only shows they do not believe in putting their innermost thoughts on display. Likewise, emotional appeals will not be effective in many business environments.

+ Humor is a vital element in British communication. As a general rule, it tends to be subtle and clever. Irony and self-deprecation are very common.

Behavior in General

+ The British sense of politeness is world renowned, so keep this in mind. Personal space (at least an arm’s length) and privacy are important aspects of British culture.

+ Do not confuse the geography of the country. Referring to someone from Wales as ‘English’ is inaccurate and offensive. The United Kingdom, much like the United Arab Emirates and the US, is a union of smaller political entities (England, Wales, Scotland, Northern Ireland and numerous outlying islands). Regionalism is a strong cultural aspect of the country.

+ The British aversion to risk is a key cultural concept. Think of the American proverb, “Nothing ventured, nothing gained,” as opposed to the British proverb, “Let sleeping dogs lie,” which means that disturbances cause complications. Brits will often initiate business discussions by outlining the history and risks involved before discussing the actual opportunities.

+ Business meetings are generally structured although not excessively formal. They begin and end with a modicum of social conversation. This may center on the weather, a favorite subject among the British. Meetings tend to end without a recap or “next steps.”

Finally, it is important to differentiate between living in London and living in other parts of UK. They are two drastically different experiences. Many expatriates find London much more fitting than, for example, Liverpool, given London’s high volume of international residents. You could live in the UK for years and still not grasp the full breadth of British culture, so always keep your mind open and aware of differences, subtle or not, that are culturally rooted.

- from RW3 CultureWizard™ Country Profiles

RW3 CultureWizard

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