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The "musical" instrument is sure to leave a lasting impression as one of the symbols of this year's World Cup. We collected a series of quotations from individuals close to the games depicting their perspectives on the vuvuzela and why it is important to football (or soccer) in South Africa. Read more...

Fast Retailing, owner of the Uniqlo brand, is quickly spreading its roots in cities across the world, and is evolving as the cultural nuances of markets everywhere demand a different approach to retail clothing. Read about the company's ambitious plans for expansion.


Have you ever considered the value different cultures place on different senses? In a research article published in the journal Cultural Analysis, several academics examine the ways in which the ear and the eye are perceived in American and Arab cultures. The contributor's conclusions lead to an interesting evaluation of the current state of society in both worlds. Learn more...


How different is the spectator experience in global sporting events today compared to ten years ago? We find both the fans and the national football teams to be a unique amalgamation of nationalities and cultures. Take for example the South Korean national team. Read more...

Globalization continues to effect the division of labor. Read about how it has impacted the technology industry.
 
The history of Wal-Mart is changing as the retail superstore will soon have more international stores than it has domestic stores. What has the company done to find success on a truly global level?

In relation to our post last month on the topic, this story concurs BP and its leaders reacted in culturally specific ways.
 
 
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CultureWizard Digest is published by RW³ Culturewizard. Learn more about us at RW-3.com.
   
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Issue #27
June 30, 2010
 
 I. Vuvuzela
II. UNIQLO: Unique Clothing
III. Ears and Eyes
IV. Cultural Force: The World Cup

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Learn about culture, business and strategies for success in this year's host of the World Cup



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