|
|
Outsourcing has become such a mainstream concept, a major US network has picked up a show based on a company who has outsourced it's customer service department to Mumbai. How will this show, which airs next month in the US, impact viewers' cultural awareness and perspective on India?
Click here to watch a preview of the comedy series, and let us know how you feel about it.
|
The Harvard Business Review published an article on the key attributes of global leaders in the 21st century. The article astutely notes that successful leadership in a domestic context does not necessarily translate to success on a global scale.
Click here to read more...
|
|
|
|
The New York Times addresses an important marketing trend--today's golden rule is to avoid offending consumers because of cultural insensitivity. The global Muslim community is one such audience that demands marketing campaigns re-focus on values aligned with its diverse cultures and needs.
Read more about the different tactics Western companies have used to capture the Muslim market.
|
As the title of this CNN story positions the rather absurd topic in a humorous way, it may only be absurd to a non-Chinese audience.
Watch the video to understand the underlying cultural motivation for "renting" white people for business in China.
|
|
|
|
CLO notes the increasing importance of pull technology in meeting the learning needs of institutions with employees around the world.
Download a new study from the Economist Intelligence Unit on this topic. How does culture play a role?
Western legal firms have increasingly chosen India to outsource many functions to India. This industry is poised to grow to $1 billion by 2014, according to the New York Times.
Receive intercultural business news and other CultureWizard tips on developing your global mindset directly through your news feed on Facebook.
CultureWizard Digest is published by RW³ Culturewizard. Learn more about us at
RW-3.com.
Send the CultureWizard Digest to your friends and colleagues by clicking
here.
|
|
 |
|
|
Issue #29
August 30, 2010
I. OUTSOURCED
II. Global Leadership
III. Advertising to Muslims
IV. "For Rent in China: White People"
Culture Links
Culture Tips
Familiarize yourself with cultural norms in this Central American country
Read about food and culture, then share your stories!
|
|
