Who Knew T.E. Lawrence Was a Culture Coach?
In reading a biography of T. E. Lawrence I found a footnote reference to his Twenty-Seven Articles. I thought I’d already read everything by Lawrence of Arabia, but I’d missed this. When I found it in the dusty stacks of my favorite university library, I understood why—it was penned for the Arab Bulletin in August 1917. The intended audience was military personnel fighting in World War I in the Middle East.
I knew Lawrence was an archaeologist, map maker, Arabist, and one of the designers of current Middle Eastern boundaries. I had no idea he wrote about culture. Or, that what he experienced nearly a century ago would still be true today.
My three favorite suggestions from his articles are:
• Go easy for the first few weeks. A bad start is difficult to atone for, and the Arabs form their judgments on externals that we ignore.
• Learn all you can about the people you’re doing business with. Get to know their families, clans and tribes, friends and enemies.
• Cling to your sense of humor—you’ll need it every day.
Arab culture continues to focus on relationships. Despite the advent of the internet and the ability to be in touch with global events 24/7, behavior that doesn’t show proper respect can hamper or even prevent success. The measure of a person is often formed from non-verbal cues: facial expression, clothing, posture, gestures, etc.
Business is much more personal in the Middle East than in many countries. The goal is to work with family, friends, friends of friends and other Muslims before foreigners. Because non-Arabs are lower on the totem pole within Arab societies, it is imperative they pay special attention to local cultures and learn to adapt when necessary.
Conversation is a great way to get to know an Arab, but this must be done carefully. It is important not to inadvertently cause offense. For example, it is fine to ask about an Arab’s family as a whole, but not about someone’s wife or daughters.
I’m adding Lawrence’s Twenty-Seven Articles to my suggested reading list for people moving to or visiting the Middle East. Click here to read online.
Carrie
RW3 CultureWizard


