RW3 CultureWizard » pepsi india http://rw-3.com Global Cultural Training for International Business Wed, 01 Feb 2012 16:15:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Indian Solutions for Pepsi http://rw-3.com/2009/11/indian-solutions-for-pepsi/ http://rw-3.com/2009/11/indian-solutions-for-pepsi/#comments Wed, 18 Nov 2009 19:16:38 +0000 Joshua http://rw-3.com/?p=100433 At a media conference in New Delhi this week, Indra Nooyi, CEO of PepsiCo, said “We feel that solutions which have been devised by us around the world, cannot be imposed here. The company needs to find unique solutions for India.” She also noted that the country was in the top three markets for the company, and that they intend to foster a cultural awareness of India to produce the most relevant products. For global corporations, culture becomes an ally when marketing and selling to diverse populations. We’ve seen how PepsiCo approached China (click here to read a related post).

What do you think it takes to achieve success in the Indian consumer market?

pepsi_india

Click here to jump to the article on the Hindustan Times website.

Josh

RW-3.com

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