RW3 CultureWizard » toyota recalls http://rw-3.com Global Cultural Training for International Business Tue, 31 Aug 2010 13:25:07 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Toyoda’s Apology http://rw-3.com/2010/03/toyodas-apology/ http://rw-3.com/2010/03/toyodas-apology/#comments Fri, 05 Mar 2010 23:10:52 +0000 Grayson http://rw-3.com/?p=101138

Akio Toyoda

What is culturally distinctive about Akio Toyoda’s apology to US Congress? Why does he mention himself in relation to the damaged Toyota cars? During his apology, he said, “All the Toyota vehicles bear my name. For me, when the cars are damaged, it is as though I am as well. I, more than anyone, wish for Toyota’s cars to be safe, and for our customers to feel safe when they use our vehicles.”


Read more about Toyoda’s apology.

Grayson

RW3 CultureWizard

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