In today’s diverse workplace landscape, diversity and inclusion (D&I) initiatives have become central to fostering innovative, collaborative, and resilient organizations. But beyond policies and programs, it’s the people within an organization who bring D&I efforts to life. This is where developing internal cultural champions becomes essential. These advocates are pivotal in driving meaningful, sustainable change. So, how do you train cultural champions within your team or organization, and how do you ensure they are equipped to promote D&I effectively?

The Role of Cultural Champions in the Workplace

Cultural champions are employees who actively promote the culture of the organization, and in this context a culture of inclusion. They lead by example, influence peers, and support initiatives that create a welcoming environment for all employees. Their advocacy can take many forms—from organizing events and facilitating discussions to mentoring colleagues and challenging biased behaviors.

Becoming a cultural champion isn’t just about passion; it requires specific skills, knowledge, and continuous development. That’s where coaching for inclusion advocacy at work comes in.

Coaching Strategies to Develop Internal Advocates for Inclusion

Identify Potential Champions
Look for employees who already demonstrate a commitment to fairness, show empathy, and are natural leaders. These individuals often volunteer for D&I initiatives, participate in related training, or are trusted by their peers. Identifying these potential advocates is the first step toward building a robust network of cultural champions.

Provide Structured D&I Training
Equip your champions with the tools they need. This includes formal training on unconscious bias, inclusive leadership, cultural competency, and effective communication strategies. The goal is to give them both the theoretical knowledge and practical skills necessary to address challenges and foster inclusion. RW3 CultureWizard’s Acting Inclusively Course and Global Inclusion Course both accomplish this important training strategy.

Foster Peer-to-Peer Learning
Encourage champions to share their experiences and learn from each other. Peer learning circles or mentorship programs can provide platforms for exchanging ideas, discussing challenges, and celebrating successes. This not only enhances their advocacy skills but also builds a supportive community.

Empower Through Leadership Opportunities
Give cultural champions a seat at the table. Involve them in decision-making processes, strategy development, and policy reviews. When they are empowered to lead initiatives, their impact is magnified across the organization.

Ongoing Support and Feedback
Advocacy for a culture of inclusion is a journey. Regular check-ins, feedback sessions, and continued education opportunities help champions stay engaged and effective. This support ensures they feel valued and are continuously improving their advocacy efforts.

Building a Culture of Inclusion Through Leadership

Creating cultural champions isn’t just about individual development—it’s about embedding inclusion into the fabric of organizational culture through leadership. Leaders play a crucial role in modeling inclusive behaviors and supporting their champions.

Lead by Example
Leaders must embody the principles of inclusion they wish to see. This means demonstrating cultural competence, actively seeking diverse perspectives, and addressing bias head-on.

Create Safe Spaces
Foster an environment where open conversations about diversity and inclusion are encouraged. Safe spaces allow employees to voice their experiences, share ideas, and collaborate on solutions without fear of judgment.

Recognize and Reward Advocacy
Acknowledge the efforts of cultural champions through formal recognition programs, career advancement opportunities, or public appreciation. Recognition not only motivates individual champions but also signals to the entire organization that D&I advocacy is valued.

Integrate D&I into Business Goals
Ensure that diversity and inclusion are not standalone initiatives but are integrated into the organization’s broader mission and objectives. This alignment ensures that cultural champions are supported at every level and that their efforts contribute to the company’s overall success.

Building a culture of inclusion through leadership starts with empowering individuals to become advocates for change. By investing in coaching for D&I advocacy at work and providing ongoing support, organizations can cultivate a network of passionate, skilled cultural champions. These internal advocates not only drive D&I initiatives forward but also inspire others to join in creating a workplace where everyone feels valued and included.

In the end, developing cultural champions within organizations isn’t just a strategy—it’s a commitment to fostering a more equitable and inclusive future for all. Learn how effective inclusion training can drive an organizational shift in our case study:  Building a Culture of Inclusion with Mintel.