With Chinese Lunar New Year upon us, it seems fitting to turn our attention to some of the nuances of Chinese culture. A recent ad by Apple China, profiled by Fast Company, features a Chinese remake of an American commercial for Apple’s GarageBand software, which allows users to create and mix their own music.
Both commercials follow a nearly identical plot — a young woman remixing an old song originally recorded by her grandmother, complete with harmonized vocals and remastered acoustics. In the Chinese version, the setting is a classic Shanghai home, which appeals to the aspirational nature of Chinese consumers while giving a respectful nod to the importance of family and tradition.
The fact that Apple China chose to remake a family-oriented TV spot just in time for the New Year is not coincidental. If you watch closely, you can see distinctly Chinese cultural themes at play. It is a celebration of youth and new beginnings that acknowledges the place of technology in a culture that values strong family ties.
Since ancient times, Chinese culture has been defined by group alliance, particularly to one’s family, but strong relationships, in general, are very important. This group orientation can have different manifestations in both personal and professional interactions with Chinese people. Chinese visitors to the US, in particular, have said that Westerners treat “strangers like family and family like strangers.” With this in mind, foreigners may face pitfalls when adapting to China’s deeply interpersonal culture.
Here are some helpful tips for crossing some of these barriers:*
- Relationship building is a long-term process. Rushing it will prove counter-productive.
- Once established, relationships are a long-term investment that will last over time and distance.
- You will be asked personal questions in business settings. Remember that your colleague is not trying to be intrusive; they want to understand you as a whole person.
- Even in business situations, trust and relationships will often take precedence over price and efficiency.
- Favorable treatment of friends and family is considered good business. What you call “nepotism” in your culture may be openly encouraged.
- Don’t get too comfortable in your business interactions. What you believe to be a casual relationship comes with different assumptions in Chinese culture. Never take a friend or business partner for granted.
Whether you’re working abroad or from your home country, following the tips above will help you maintain harmonious business relationships with your Chinese colleagues. It may take some getting used to, but the professional (and personal) rewards will make the effort worthwhile.
Want to learn more about Chinese culture? Watch this excerpt of our 60-minute complimentary webinar recording, Working Effectively with China.
*Adapted from CultureWizard’s China Country Profile
